Holiday season is the time when gaming consoles get the best spike in the sales and because of the same, any new console, model or games are generally released during the holiday season. But  recent  look at the sales of the consoles  showed an  unbelievable change in the trend of the  gamers  with  Wii standing in the 1st position and  Xbox in the second  , the much hyped Playstation 3 had to  settle down with  a third position in the  sales of  last holiday season. So is Sony really losing out on the game war of consoles, is it that bad a console for the sales to drop drastically? Let us do an analysis on this.

Sony PlayStation is one of the best gaming devices with technology and   hardware far better than the Nintendo Wii or the Microsoft Xbox. The processing speed, graphics and features are very user friendly. All  is well till  here  but  Sony  was only worried about  giving the  best  featured    console  but  it did not  research on what  exactly the  consumer  wants from the console.  A look at  the  interesting features of  the other  two consoles that were considered  before  buying   them   makes  us  think about it .

Nintendo Wii  which initially had very little sales   picked up very soon  because  of   the improved  games that are  being more interactive  and  making the gamers  move  literally. The target audience here included people of all the   ages, as it caters well to all of them. The  choice of  games is  abundant and  almost  all the  games are now  released in Wii  version also. In addition to this Wii costs excessively less and simply does what it is meant to do .Entertainment!
Microsoft Xbox with features much less than the PS3 had two main    points for the success of it, Xbox live being the first, second being has abundant number of titles. Online gaming with Xbox live is one of the main reason people choose Xbox. Though it needs a subscription it really did not bother much for the consumers as we can see that there are   millions of Xbox live accounts active.

The availability of lots and many game titles   has an added point to choosing it.
Having told about the two now it clear as to why Sony had dropped down. Sony  used blu ray disks and drive  in the new  PS3  which  increased the cost of  it  and also  because of this there are  very few game titles available for   it . The feature of online gaming   was not given much importance and lost   millions of sales for that one fact itself. Higher cost of the console could not match to the less costing Wii. The target audience was high-end serious gamers and there by narrowing the margin of the people who would choose this rig.

Overall, unless Sony bears all these things in mind and work to improve on it the possibility of it ruling again is less.

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