Is Sony losing out in the game war?
Is Sony losing out in the game war?
Holiday season is the time when gaming consoles get the best spike in the sales and because of the same, any new console, model or games are generally released during the holiday season. But recent look at the sales of the consoles showed an unbelievable change in the trend of the gamers with Wii standing in the 1st position and Xbox in the second , the much hyped Playstation 3 had to settle down with a third position in the sales of last holiday season. So is Sony really losing out on the game war of consoles, is it that bad a console for the sales to drop drastically? Let us do an analysis on this.
Sony PlayStation is one of the best gaming devices with technology and hardware far better than the Nintendo Wii or the Microsoft Xbox. The processing speed, graphics and features are very user friendly. All is well till here but Sony was only worried about giving the best featured console but it did not research on what exactly the consumer wants from the console. A look at the interesting features of the other two consoles that were considered before buying them makes us think about it .
Nintendo Wii which initially had very little sales picked up very soon because of the improved games that are being more interactive and making the gamers move literally. The target audience here included people of all the ages, as it caters well to all of them. The choice of games is abundant and almost all the games are now released in Wii version also. In addition to this Wii costs excessively less and simply does what it is meant to do .Entertainment!
Microsoft Xbox with features much less than the PS3 had two main points for the success of it, Xbox live being the first, second being has abundant number of titles. Online gaming with Xbox live is one of the main reason people choose Xbox. Though it needs a subscription it really did not bother much for the consumers as we can see that there are millions of Xbox live accounts active.
The availability of lots and many game titles has an added point to choosing it.
Having told about the two now it clear as to why Sony had dropped down. Sony used blu ray disks and drive in the new PS3 which increased the cost of it and also because of this there are very few game titles available for it . The feature of online gaming was not given much importance and lost millions of sales for that one fact itself. Higher cost of the console could not match to the less costing Wii. The target audience was high-end serious gamers and there by narrowing the margin of the people who would choose this rig.
Overall, unless Sony bears all these things in mind and work to improve on it the possibility of it ruling again is less.

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