We are still early on in the new generation of gaming, but one thing that seems very clear already is that Sony has a real winner on their hands. As market talk keep pointing towards Xbox One inventory buildup in many retail sources, Sony reported that the PlayStation 4 Consoles are still screaming.
“PS4’s are generally sold out at all retailers although regular supply is refreshing the channel,” Sony said on a slide shown during an internal presentation. Sony also said that it has increased its market share among what the company categorizes as “heavy gamers.”
“[The PlayStation 4 launch] hasn’t been like prior ones… this is a story of engagement,” vice president of PlayStation marketing John Koller reportedly said. He continued, “When demand outstrips supply, the promise of what’s to come is really critical.”
Sony announced last month that they had sold 4.2 million units since the PlayStation 4 release on November 15th, 2013; that means they sold 4.2 million consoles in that matter of six weeks. While we know Sony are suffering in other areas on their business, it seems the PlayStation console has a very bright future ahead on it.