PlayStation Possibly Expanding Target Audience with PS4


There used to be a social stigma about being a dedicated gamer. Now, with consoles like the Wii targeting women, children, and entire families, traditional console developers such as Sony and Microsoft realized that there is a potentially larger market than the one they’ve always geared towards.

They realized this a few years ago after the launch of the Wii. They both introduced motion-sensor technology, the Xbox Kinect and PS Move, in order to offer the same experience. Now?

SCEE VP James Armstrong was asked about the PlayStation 4 recently:

“It’s hard to say right now. I do not think we’ll have a console with a lot better graphics than the PS3 currently offered. I believe the future will be to offer consumers better and more accessible experience .The aim will be to make more people enter the world of video games and try to design titles for women.”

Women are no longer cut off from the target audience for game developers, and it seems Sony PlayStation is going to emphasize that appeal. Already Facebook is packed with apps targeted for women.

It’s true the PS3 offers graphics that will be hard to beat, as long as they update the hardware. By the time the PS3 released after years in development, the hardware was already old compared to the market.

But the PS3 did beat every other console if you consider graphics. But with the Wiii U to launch next year, how can we be sure that it won’t become obsolete? And with the newest additions to the PlayStation family, the PS Vita and PlayStation 3D Monitor, it seems likely it won’t only just be a hardware update.

Gearing more games towards women sounds brilliant to me, but maybe I’m biased. As long as it doesn’t affect the quality of other games, what is the harm?

What do you think?


  1. The majority of the boys who formed the core audience for video/computer games in the 1980’s and early 1990’s are now married. It makes perfect sense to target more games for a female or (better yet) two-gender audience. It allows husbands and wives to enjoy playing video games together, which is much more fun and interactive than just plopping in front of a movie or stale reality TV show.

    Getting the kids involved is also great since many wives complain (often with legitimate reasons) that their husbands don’t spend enough time with the kids. Likewise (as humor columnist dave barry once wisely pointed out) a child playing a computer game isn’t watching regular TV (very important given the adults-only content of most prime-time shows these days)


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