A Sony executive has said that if you are looking for Sony’s hot new console, your search will be hard until around April. PlayStation UK boss Fergal Gara said while speaking with MCV that you shouldn’t expect a free supply of the PS4 – which means reliable availability – until later this spring.
“I can’t work it out precisely. But based on what I’ve seen so far, I think it is going to be tricky until around about April,” Gara said. “You might get a fortnight or a week here or there where it is more available, but we should be back to free supply by about April.”
“That’s our best guess. It might be a little earlier than that, or it might be a little later,” he added. “But we’ll get there.”
Sony’s awesome new machine has sold over 5.3 million units worldwide so far. Gara said that the reason the PS4 has been selling so well is because of the landscaping that surrounds Sony’s console business has changed a lot since the last generation transition.
“I think the world has changed since we launched PS3,” Gara said.
“The price differential between PS3 and PS4 is not nearly as a big as it was between PS2 and PS3. But you are also talking about a public that has become used to regular technology upgrades on reasonably expensive devices, like tablets and smartphones,” he added. “So there is a comfort level with upgrading that meant consumers were ready earlier and there was a pent-up demand that we couldn’t anticipate. It’s been a pleasant surprise.”
The PS4 sales are only going to grow from here, as the console is now available in its homeland of Japan.