Before the announcement of the PlayStation 4 to be released this holiday season, 2013, 99designs held a community contest to see if the community could come up with an interesting and unique PlayStation 4 logo.
While this competition was not held by Sony nor was it affiliated with Sony in any way, it did produce a lot of responses from designers worldwide, with over 1167 designers involved. In total, there were 4728 entries into the contest. The contest ended on February 18th, 2013, 2 days before the announcement of the PlayStation 4 pending release.
There are many entries that were extremely creative, but the one that eventually won out over the others was produced by NemanjaB, a Level 6 designer and member of 99designs for 4 years.
The winning design has “Play” written in a diamond shape around 4 colored lines above a PlayStation 4 title: